The rapid development of Generative Artificial Intelligence [GAI] has significantly changed the way information is created, shared and consumed in the digital world. Generative AI systems are capable of producing human-like text, images, audio, videos and other forms of synthetic content with remarkable accuracy and speed. These technologies have created new opportunities in various sectors, including education, healthcare, business, scientific research, governance and communication. At the same time, their growing use has raised important concerns regarding the protection of human rights and individual freedoms. One of the most significant challenges associated with generative AI is the increasing use of deep fakes and synthetic media. Such technologies can be used to spread misinformation, manipulate public opinion, violate privacy, damage reputations and facilitate identity theft and online fraud. The ability of AI systems to generate realistic but false content has created serious risks for democratic institutions, electoral processes, social trust and freedom of expression. Furthermore, the large-scale collection and use of personal data for training AI models have generated concerns regarding privacy, consent, data protection and digital dignity.

This paper examines the relationship between generative artificial intelligence, human rights and legal accountability in the modern digital era. Using a doctrinal and socio-legal approach, the study analyses international human rights standards, emerging AI regulations, data protection laws and recent policy developments across different jurisdictions. It evaluates the adequacy of existing legal frameworks in addressing AI-related harms and highlights the need for stronger regulatory safeguards.

The paper concludes that while generative AI offers substantial social and economic benefits, its development and deployment must be guided by transparency, accountability, fairness, human oversight and respect for fundamental rights. A balanced and rights-oriented legal framework is essential to ensure that technological innovation contributes to human welfare while protecting dignity, privacy, equality and democratic values.